Vocus and PrintFirm: A Twitter Tale

by Katherine Tattersfield on March 1, 2013

PrintFirm Thanks Vocus PRWeb

We interrupt your regularly scheduled informative blog post to share an awesome Twitter success story. Before I get into the details, let me give you the backstory. I’ve been involved in online marketing for a few years now, so I know a lot about promotional tools. Through trial and error, I’ve learned what tools work, and which ones are all hype. When I got my first copywriting job, I found myself writing press releases for the first time in my life. I studied Political Science in college, so I had no real journalism experience to speak of. I did a little research about the proper format, and hoped for the best. The company used Vocus aka PRWeb as a distribution service, which I’d never heard of. Submitting the release through their interface was easy enough, and the post-release analytics showed some pretty impressive results for a first timer.

By the time my second assignment rolled around, I felt pretty comfortable about the process. I wrote the release, and sent it off to my superiors for approval. Then an outside consulting firm the company hired ripped my release to shreds saying it lacked clear direction and purpose. The CEO explained their criticism, and I panicked. Fortunately, my supervisor at the time stuck up for me (thank you Peter Gregory—a true SEO artist), and we ended up publishing the original version of my release. I uploaded the copy to Vocus, and feared the worst. A few hours after the release dropped, my supervisor exclaimed, “We made the front page of Yahoo!” I was stunned. How did my little, supposedly horrible release make it all the way to such a major media outlet?

Vocus. That’s how.

I’ve been gushing over Vocus ever since, and always recommend them whenever the phrase “press release” comes up. I’ve bounced around to a few other businesses, but I never forget to follow Vocus whenever I land a gig. Of course, I’ve been with a few smaller companies who couldn’t afford to pay for PR. I didn’t care because Vocus always reminded me of one of the highlights of my young career. That release boosted my confidence, and taught me to trust my instincts when confronted with obstacles.

Naturally, following Vocus was one of the first things I did when I joined PrintFirm. I tweeted to express my appreciation for their services, and went about my business. A bit later Vocus replied to my tweet, and then followed PrintFirm. Score! That’s a big win for a social media manager, especially in the second week on the job. I quickly brushed it off, anticipating the inevitable unfollow.

Fast forward to this morning, which started out as a typical day at the office. I sat down to outline a solid 6 month marketing plan when my manager walked in, and handed me a book entitled Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era. “Cool!” I said. “Do you want me read it, and give you a report?”

“Open it,” he said.

Puzzled, I flipped open the book to find a personal note from Vocus Social Media Manager Stacy Acevero thanking me for the Twitter love. Well Vocus, not only did you make my day, your response solidifies your place in our long term marketing strategy. So thank you Vocus…for everything. Now if you’ll excuse me, I have some reading to do.

{ 8 comments… read them below or add one }

Jeff Zelaya March 5, 2013 at 8:46 pm

What an awesome story! Can’t wait to hear your notes about the book too. #SocialMediaWin


Katherine Tattersfield March 5, 2013 at 10:45 pm

Hi Jeff,

Thanks for stopping by :) I will be doing an in-depth followup book review, so stay tuned. Let’s connect!


Delia @ EosGrafx March 6, 2013 at 10:56 pm

Amazing story, Katherine, way to go! Here’s to lots of new successes in the future! I’m sure we’ll hear about them on the blog ;)


Katherine Tattersfield March 6, 2013 at 11:26 pm

Hello Delia, thanks so much for your kind words. I will be posting a detailed book review, and I’m sure you’ll be interested in learning more from the masters at Vocus.


Cam Swegman March 6, 2013 at 11:37 pm

Wow! That’s inspiring. I used to get stuff from Vocus in the mail but haven’t in quite a while. I have never tried them but loved reading about your success with them, Katherine.


Katherine Tattersfield March 7, 2013 at 7:12 pm

Hello Cam, thanks for checking out our blog! I highly recommend Vocus. They’re worth every penny.


Rob Lons April 24, 2013 at 6:36 pm

What an incredible win! Great story.. pretty interested in that press release you wrote – sounds like it was a good one! Good work, Katherine.


Katherine Tattersfield April 24, 2013 at 7:35 pm

Hey Rob, thanks for stopping by. Just wrote our first PR on our new PR WEB account! Check it out: http://www.prweb.com/releases/2013/4/prweb10664703.htm


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