National Small Business Week 2013 | Small Biz Marketing | PrintFirm.com

by Katherine Tattersfield on June 17, 2013

Great news for brick and mortar business owners—it’s National Small Business Week! This event is sponsored by the U.S. Small Business Administration, a government agency dedicated to helping independent businesses thrive. The SBA offers financial assistance as well as tons of valuable resources on important topics ranging from taxes to labor laws and healthcare costs. [...]

No Printer Is An Island : Social Networking in the Printing Industry | PrintFirm.com

June 4, 2013

Today I wanted to share a big milestone for us as a company, and for me as a writer. It all started with a little website called LinkedIn. I’ve been hounding our CEO about getting involved on LinkedIn since I started here, and to his credit he’s made a solid effort to use the site [...]

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Father’s Day 2013 Custom Canvas Print Giveaway | PrintFirm.com

June 3, 2013

Free Father’s Day 2013 Giveaway PrintFirm salutes all the great dads in the community with a special canvas photo contest! Canvas prints make excellent Father’s Day gifts because they come from the heart. Show your dad how much you love him by putting a favorite family portrait on beautiful artist canvas. Kids can make their [...]

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Originality in Marketing : Business Leadership Lessons from Cypress Hill

May 30, 2013

Marketers draw inspiration from the things we encounter in our daily lives. From hobbies to loved ones, we often find our motivation in the most personal of places. I’ve always felt a strong connection to my favorite writers and musicians. I feed off their energy and channel the passion into my own campaigns. I’ve been [...]

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Marketing You Can Touch : Direct Mail Paper Examples | PrintFirm.com

May 24, 2013

This week I had the pleasure of attending the first Papercuts webinar series. I heard about this free event on LinkedIn through my friend Debrah Corn of the PrintMediaCentr. When I signed up, I assumed it would be just like every other webinar in that all the interaction would be digital. So when my boss [...]

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Customer of the Week: Taylor Donsker, Master Craftsman | PrintFirm.com

May 22, 2013

PrintFirm is pleased to announce our customer of the week, Taylor Donsker of Taylor Donsker Design! Most of the time when you see the word design on this blog, you know we’re talking about graphic arts. In Taylor’s case, the term refers to his passion for making hand crafted custom furniture. Taylor graduated from the [...]

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How to Leverage LinkedIn Connections Through Print | PrintFirm.com

May 16, 2013

I never really used LinkedIn until I started working at PrintFirm. I resisted joining LinkedIn until a former employer made signing up a job requirement. So I created a bare bones profile, and called it a day. Now I spend a good portion of my time on LinkedIn, and I still feel pretty green when [...]

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Don’t Be a Font Criminal: Typography and Brochure Design | PrintFirm.com

May 13, 2013

Let me start off by saying that I’m not a font snob. Far from it. I detest pretentious design hang ups as much as anyone else. That said, I feel very strongly that font choice matters more in print than on the web. For starters, browsers automatically limit the number of web safe fonts. For [...]

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Tracking The ROI of Direct Mail And Print Advertising | PrintFirm.com

May 10, 2013

Guest Post By Rob Lons of RivalHost.com. Print advertising and direct mail has been around for ages. Its been around that long because it works - provided you do it right. In a world where we are bombarded by emails, commercials, and text messages, print can be a great weapon for your marketing arsenal. So, if [...]

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Mother’s Day Gifts Ideas in Print: Press Release | PrintFirm.com

May 8, 2013

In honor of our Mother’s Day Greeting Card Giveaway, we decided to get the word out about what moms really want on their special day. If you don’t take this hint, well, your mom will be very disappointed in you. Originally Published on PR Web. Image Source Moms Prefer Print for Mother’s Day Gifts: Touch [...]

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