What are you doing tomorrow at 1pm PST? I already know what I’m doing—joining my colleagues Richard Dannenberg and Spencer Powell for another awesome episode of the 21/20 Marketing series! Last month Richard and Spencer asked me to sit in on the all SEO broadcast. The 3 of us discussed inbound marketing for printing and […]

New Product Spotlight: Custom Shaped Hang Tags

April 15, 2014

You’ve printed rectangular, diamond, square, and even folded hang tags for your merchandise. But many of you wanted to explore more creative packaging options without having to place a special project quote. We appreciate your feedback, and we’re proud to introduce the newest addition to our printing services: Custom Shaped Hang Tags! Click here to […]

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Why Do You Love to Create with Paper?

April 11, 2014

Hello inkheads! Earth Day will be here before you know it, and all this talk about trees reminded me of how much I love paper. I presume I’m not alone in this sentiment as most of my designer and artist friends also find paper inspiring. For some Friday fun, I made a list of reasons […]

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Full Color Letterhead Creative Possibilities

April 10, 2014

Since April is National Card and Lettering Writing Month, let’s talk corporate letterhead design. After all, business letters and branded greeting cards show your clients you care on a personal level. You might not want to hand write professional correspondence unless you have near perfect penmanship, but you can sign letters in ink to maintain […]

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Unique Hip Hop Trading Cards for Music Marketing

April 8, 2014

Merchandise plays a big role in music marketing. Record companies print posters, t-shirts, and stickers to promote artists’ albums and concert tours. Independent musicians usually don’t have the cash for elaborate promotional campaigns, so they need to be sure they pick the right advertising tools that will appeal to their fan base. For my money, […]

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A Teaching Opportunity for the Printing Community

April 3, 2014

Hello out there in CMYKland! Today I want to ask you guys a favor. Well, maybe not a favor so much as I’d like to get your feedback on what I believe could be an exciting opportunity for the commercial printing industry. It’s no secret that yours truly appointed herself print ambassador to the digital […]

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What National Card and Letter Writing Month Means to Me

April 1, 2014

When was the last time you wrote a letter to someone? I don’t know about you, but this question got my gears turning. I remember the last time I sent something in the mail a few months ago; I mailed several friends copies of my #onething poster print along with brief handwritten notes. The notes […]

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Brochure Typography: Serifs vs Sans

March 31, 2014

I’m always amazed at the lack of good resources for print design. While a handful of popular print products get a lot of tutorial and template love (business cards come to mind), other important items are ignored by most of the designer sites. Judging by the amount of people searching for brochure layout and typography […]

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Evolve Marketing Contest from Vocus

March 28, 2014

As printers, we’re no strangers to industry evolution. While there’s a tendency for the commercial printing and mailing communities to feel as though we’re victims of technological changes— I say let’s embrace new growth opportunities instead of lamenting the past. Marketers of all stripes from small biz owners to inbound pros must adapt or get […]

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Watch Our SEO Hangout to Increase Profits

March 27, 2014

Hello out there in CMYKland! Today we have a special announcement for all of you printers and small biz owners. In case you missed our latest press release, you’re invited to an awesome FREE Google Plus Hangout on SEO for printing and mailing companies. I’ll be joining 2 well respected colleagues, Richard Dannenberg and Spencer […]

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